What You’re Missing When You Buy Wine & Beer at the Grocery Store

What You’re Missing When You Buy Wine & Beer at the Grocery Store

Here in Eagle, Colorado, we take pride in supporting local businesses. Whether it’s grabbing coffee at a locally owned café, shopping at the farmer’s market, or hitting up a small gear shop before a day in the mountains, there’s a deep appreciation for the unique offerings of our community. But when it comes to buying wine, beer, and spirits, many people are shifting to the big-box grocery stores, lured by convenience.

We get it—grabbing a six-pack while picking up dinner sounds easy. But at Boone’s Wine & Spirits, we see firsthand what customers miss out on when they skip the local liquor store in favor of the grocery aisle. Before you grab that generic bottle from the supermarket shelf, here’s why stopping into Boone’s makes all the difference.

Grocery stores stock what sells in bulk, not what’s unique. That means you’ll see the same big-name brands everywhere—mass-produced wines, corporate beer brands, and a handful of familiar labels. But what about the hidden gems, the craft brews from Colorado’s best breweries, the small-batch bourbons, or the organic wines from family-run vineyards?

At Boone’s, we curate our selection, focusing on quality and diversity. We carry local Colorado craft beers, limited-edition spirits, and hand-selected wines that you won’t find at your typical grocery chain. Whether you want a rare whiskey, a boutique Pinot Noir, or a seasonal IPA from a brewery up the road, we’ve got it.

Ever stared at a wall of wine, trying to figure out which bottle to grab? Grocery stores don’t have experts walking around helping you pick the perfect Malbec for a steak dinner or recommending a crisp white for a summer afternoon.

At Boone’s, we live and breathe this industry. We know which craft beers just hit the market, which bourbons are worth the hype, and which wines will impress your dinner guests. Need something new to try? Just ask. Our team is made up of sommeliers who are real people, yet passionate about what they sell, and we love helping customers find their perfect match!

Every time you buy your beer, wine, or liquor from Boone’s instead of a grocery chain, you’re supporting a local, independently owned business right here in Eagle. That money stays in the community, helping our economy thrive. It means local jobs, sponsorships for community events, and support for other small businesses.

Grocery stores? Their profits go straight to corporate headquarters in another state. They don’t reinvest in Eagle, and they certainly aren’t sponsoring your local ski event or giving back to the Vail Valley community the way we do.

There’s a misconception that buying wine or beer at the grocery store is cheaper. The reality? Grocery stores mark up prices and then slap on “deals” that make it look like you’re saving money. At Boone’s, we price competitively and run genuine promotions—whether it’s discounts on local craft beers, case deals on wine, or special sales on premium spirits.

Plus, when you shop local, you get more value—better product selection, real customer service, and a shopping experience tailored to what you actually like.

The next time you’re thinking about grabbing wine or beer at the grocery store, ask yourself: Do I want the same mass-produced stuff everyone else is drinking, or do I want something unique?

At Boone’s, we offer more than just bottles on a shelf. We offer expert advice, a carefully curated selection, and a way to keep your money right here in the Vail Valley.

So next time you’re stocking up, swing by Boone’s Wine & Spirits. You’ll walk out with something better—and feel good about supporting local in the process. Because great drinks taste even better when they come from a business that cares. 🍷🍻